Raising a new generation of filmmakers


For the third consecutive year, Crescent Enterprises supported the Sharjah International Children’s Film Festival. This event emphasises the influence that the arts can play in changing perceptions and in positively shaping the lives of young people through exposure to other cultures and traditions.


Promoting cultural understanding through art


To increase international cultural awareness about the Arab world, and to showcase Arab talent, Crescent Enterprises sponsored the Arabian Sights Film Festival, which is presented by the Washington, DC, International Film Festival. The Arabian Sights Film Festival highlights quality cinema directed by young talent from a region often overlooked by mainstream American theatres. It is a dynamic event, with select directors present at their screenings to lend insights to the filmmaking process.


Middle East Theatre Academy


With Crescent Enterprises as Lead Partner, in 2015, the UAE welcomed the Middle East Theatre Academy’s (META) “Home Grown” initiative, an intensive theatre training programmed designed to discover and celebrate young talent of different nationalities and cultures across the MENA Region. The joint initiative co-founded by world-renowned actor, director and producer Kevin spacey (The Kevin Spacey Foundation) and Badr Jafar, welcomed 34 youths from across 15 different countries to participate. After two-weeks of intense training, the transformed actors, showcased their talents in their inaugural performance of the play ‘Dhow Under the Sun,’ in Sharjah, UAE. In addition to developing future programmes for interested youth, META is working to export the ‘Dhow Under the Sun’ production to renowned theatres abroad, further celebrating the talent of the Middle East.


Save The Children's Heart Programme


Over 4,000 children and 400 mothers across the Middle East were given the opportunity to participate in Healing and Education through the Arts (HEART), a collaborative venture between Save the Children and Crescent Enterprises’ subsidiary, Global Gumbo Group (G3), made possible by funds raised from sales of G3’s hit charity single, ‘Tomorrow-Bokra’. The unique initiative gives children affected by chronic stress and poverty a platform to heal through artistic processes, allowing them to express motions, develop resiliency, and learn through creative activities that incorporate math, language, history, and science. As an extension of the partnership, at the Dubai International Film Festival, G3 premiered, ‘Bokra The Film’ a documentary that takes viewers on a journey across the Middle East with behind the scenes footage of the song’s creative process and the inspiring stories showcased through the development and success of HEART.


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