Samer Choucair is responsible for identifying, assessing, and incubating innovative and sustainable start-up opportunities, including the launch of several projects focused on food and beverage (F&B), industrial clothing, energy efficiency, and e-commerce. He also oversees Crescent Enterprises’ entertainment subsidiary, Global Gumbo Group (G3).
Samer has more than 16 years of experience in start-ups across a variety of industries, from entertainment to F&B, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman, and Singapore. Samer started his career in 1998, working on his own entrepreneurial ventures with a focus on identifying and developing opportunities into businesses. In 2010, he joined Booz & Company’s Dubai office as part of the Financial Services and Private Equity practice. Prior to joining Crescent Enterprises in 2014, Samer was the COO of Groupon Middle-East where he was instrumental in building the company to its current leading market position.
Samer holds a Masters of Business Administration from INSEAD and a Bachelor of Commerce degree with a concentration in Finance and Entrepreneurship from McGill University, Canada.
Samer is member of the Young Arab Leaders (YAL) organization and provides mentorship for start-ups both on a personal level as well as through competitions and universities.